Design is the intermediary between information and understanding.

Hans Hofmann

Without effective design, people ignore great content.

It doesn’t matter what platform you use for messaging, it is critical to develop a visual framework, providing users with easy options for reading and understanding information in their preferred method. Some people like long technical documents. Others prefer to skim the headlines. Regardless, your information needs to be accessible in those preferences. It also needs to be consistent and predictable for repeat customers.

(To the right: During the COVID-19 pandemic, I designed this graphic to be used for all live-streamed town hall meetings for the Army community in Wiesbaden.)

Animated media

Animated elements for social posts add interest and grab the attention of your audience. (To the left: This animated element was designed for a healthcare startup as a part of market research).

Below: Photography advertisement and social post following up for high school graduation.